About
I make the invisible, seen.
Not in the inspirational-poster way. In the "you've been explaining this wrong for three years and I can hear the right version underneath" way.
About
Not in the inspirational-poster way. In the "you've been explaining this wrong for three years and I can hear the right version underneath" way.
I've spent a decade inside product and marketing — leading product for an AI company, building brands for mission-driven businesses, and watching entire industries get reshaped by the technology we work with every day.
What I keep coming back to — in every role, every project, every industry — is the same problem:
Someone has built something genuinely valuable, and the world can't see it yet. The story is buried. The positioning is safe. The presence doesn't match the substance underneath.
The Growth Grove exists because that problem shouldn't be so common.
And because I'm really good at fixing it.
Not because you're blind — because you're too close. I come in fresh and find the story you've been sitting on. The thing that makes people lean forward when you say it out loud but somehow never makes it onto your website.
Strategy and execution in one person. The brand positioning, the website, the campaigns — discovery to launch with zero handoffs. You talk to the person who builds it. Nothing gets lost in translation.
This isn't transactional for me. I work with people whose missions I believe in. When your website goes live and you're genuinely proud of it — that's my favourite part of this work.
Before Growth Grove, I spent years inside companies — not as an outside consultant giving advice, but as the person in the room making the thing work. Product strategy, UX, analytics, go-to-market, team building. Most recently leading product for an AI recruitment company, where I watched the gap between "what we are" and "what people see" from the inside.
I've built dashboards that revealed stories hiding in data. Designed user experiences that turned complexity into clarity. Written positioning that made technical products feel human. Managed teams through pivots, launches, and the messy middle. Done "more with less" on lean teams and grown three sets of arms.
The thread through all of it: taking something invisible — an insight, a capability, a value — and giving it form that other people can see and respond to.
East Coast Canada. Atlantic timezone. The kind of place where everyone knows everyone and the fog rolls in at 4pm.
Two dogs — Sage and Basil. They have opinions about my work schedule and they're usually right.
Former showcasing musician, and 1/3 of my city's first all female punk band. See also: laughs loudly and thinks deeply.
Building an iOS app — made for cyclical productivity for people who don't work in straight hustle, and love a little whimsy.
No pitch. No proposal. Just a conversation about what you're building and whether I can help make it seen. I only want to work together if it's a hell yes for both of us.
Let's talk